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Halifax Area Advertising Authority

The Halifax Area Advertising Authority (HAAA) is charged with promoting tourism offerings within the greater Daytona Beach area which includes Ormond By The Sea, Ormond Beach, Daytona Beach, Daytona Beach Shores, Wilbur By The Sea, Ponce Inlet, Holly Hill and South Daytona.

HAAA implements its marketing initiatives via the staff of the Daytona Beach Area Convention and Visitors Bureau (CVB), using the Convention Development Tax as its primary source of funding.

The Convention Development Tax (CDT) is a 3% bed tax levied in the Halifax Taxing District on overnight accommodations and revenue is dedicated solely to the funding of local tourism marketing initiatives.  The Tourist Development Tax, an additional 3% bed tax, is levied countywide and used to fund the Ocean Center, the area's multi-purpose convention complex and its $82 million expansion.  The bed tax is not an ad valorem tax paid by residents.

Plans and Reports

HAAA Board Members (2023-2025) - As of May 15, 2024

Androse Bell - Chair
Hard Rock Hotel Daytona Beach
918 North Atlantic Avenue
Daytona Beach, FL 32118

Jim Jaworski - Vice Chair
Daytona Tortugas
105 East Orange Avenue
Daytona Beach, FL 32114

John Betros - Secretary/Treasurer
Daytona Beach Regency
400 North Atlantic Avenue
Daytona Beach, FL 32114

Jim Berkley
Hilton Daytona Beach Oceanfront Resort
100 North Atlantic Avenue
Daytona Beach, FL 32118

Ken Bots
Ocean Deck Restaurant & Beach Bar
127 South Ocean Avenue
Daytona Beach, FL 32118

Megan Butler
1 Daytona Boulevard
Daytona Beach, FL 32114

Blaine Lansberry
Bahama House
2001 South Atlantic Avenue
Daytona Beach Shores, FL 32118

Jonny Magill
Jonny Nomad Media

Samir Naran
Premier Resorts & Management, Inc.
930 North Atlantic Avenue
Daytona Beach, FL  32118

John Phillips
Embry-Riddle Aeronautical University
600 South Clyde Morris Boulevard
Daytona Beach, FL 32114

For more information please call 386-255-0415 ext. 125.