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Halifax Area Advertising Authority

The Halifax Area Advertising Authority (HAAA) is charged with promoting tourism offerings within the greater Daytona Beach area which includes Ormond By The Sea, Ormond Beach, Daytona Beach, Daytona Beach Shores, Wilbur By The Sea, Ponce Inlet, Holly Hill and South Daytona.

HAAA implements its marketing initiatives via the staff of the Daytona Beach Area Convention and Visitors Bureau (CVB), using the Convention Development Tax as its primary source of funding.

The Convention Development Tax is a 3% bed tax levied in the Halifax Taxing District on overnight accommodations. This tax, paid by visitors (not residents), is dedicated solely to the funding of local tourism marketing initiatives.  The Tourist Development Tax, an additional 3% bed tax, is levied countywide and used to fund the Ocean Center, the area's multi-purpose convention complex and its $82 million expansion.

Meetings
Plans and Reports

HAAA Board Members (2019-2021)

Jim Berkley - Chair
Hilton Daytona Beach Oceanfront Resort
100 North Atlantic Avenue
Daytona Beach, FL 32118

Androse Bell - Vice-Chair
Hard Rock Hotel Daytona Beach
918 North Atlantic Avenue
Daytona Beach, FL 32118

Steve Farley - Secretary/Treasurer
El Caribe Resort & Conference Center
2125 South Atlantic Avenue
Daytona Beach Shores, FL 32118

John Betros
Daytona Beach Regency
400 North Atlantic Avenue
Daytona Beach, FL 32118

Linda Bowers
Avista Hotels & Resorts
3209 South Atlantic Avenue
Daytona Beach Shores, FL 32118

Robert Burnetti
The Shores Resort & Spa
2637 South Atlantic Avenue
Daytona Beach Shores, FL 32118

Libby Gallant
Perry's Ocean Edge Resort
2209 South Atlantic Avenue
Daytona Beach Shores, FL 32118

Josh Harris
Daytona International Speedway
1801 West International Speedway Boulevard
Daytona Beach, FL 32114

Blaine Lansberry
Bahama House
2001 South Atlantic Avenue
Daytona Beach Shores, FL 32118

Samir Naran
Premier Resorts & Management, Inc.
930 North Atlantic Avenue
Daytona Beach, FL  32118 

John Phillips
Embry-Riddle Aeronautical University
600 South Clyde Morris Boulevard
Daytona Beach, FL 32114

For more information please call 386-255-0415 ext. 125.