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Halifax Area Advertising Authority
The Halifax Area Advertising Authority (HAAA) is charged with promoting tourism offerings within the greater Daytona Beach area which includes Ormond By The Sea, Ormond Beach, Daytona Beach, Daytona Beach Shores, Wilbur By The Sea, Ponce Inlet, Holly Hill and South Daytona.
HAAA implements its marketing initiatives via the staff of the Daytona Beach Area Convention and Visitors Bureau (CVB), using the Convention Development Tax as its primary source of funding.
The Convention Development Tax (CDT) is a 3% bed tax levied in the Halifax Taxing District on overnight accommodations and revenue is dedicated solely to the funding of local tourism marketing initiatives. The Tourist Development Tax, an additional 3% bed tax, is levied countywide and used to fund the Ocean Center, the area's multi-purpose convention complex and its $82 million expansion. The bed tax is not an ad valorem tax paid by residents.
HAAA Board Members (2023-2025) - As of April 15, 2025
Jim Jaworski - Chair
Daytona Tortugas
105 East Orange Avenue
Daytona Beach, FL 32114
Jim Berkley - Vice Chair
Hilton Daytona Beach Oceanfront Resort
100 North Atlantic Avenue
Daytona Beach, FL 32118
John Betros - Secretary/Treasurer
Daytona Beach Regency
400 North Atlantic Avenue
Daytona Beach, FL 32114
Aaron Alberding
The Shores Resort & Spa
2637 South Atlantic Avenue
Daytona Beach Shores, FL 32118
Ken Bots
Ocean Deck Restaurant & Beach Bar
127 South Ocean Avenue
Daytona Beach, FL 32118
Anthony Campagna
Coral Sands Inn
1009 Ocean Shore Boulevard
Ormond Beach, FL 32176
Jonny Magill
Jonny Nomad Media
Daytona Beach, FL 32118
Mark McDonald
Bahama House/GDAF Investments Ltd. Partnership
444 Seabreeze Boulevard, Suite 200
Daytona Beach, FL 32118
Frank Molnar
Lifestyle Group
3162 South Atlantic Avenue Suite B
Daytona Beach Shores, FL 32118
Samir Naran
Premier Resorts & Management, Inc.
930 North Atlantic Avenue
Daytona Beach, FL 32118
Sandra Whittington-Boone
Marriott International
1725 Richard Petty Boulevard
Daytona Beach, FL 32114
For more information please call 386-255-0415 ext. 125.
