Privacy Policy

Privacy Policy Effective May 24, 2018 as to Citizens and Residents of the European Union Only

What types of information does collect from site visitors?

In order to better serve our customers, several types of information are collected from visitors to Some personal information is gathered when information is requested (ie. name, email address, street address, city, state/province, zip/postal code, country, and telephone number. Only fields that are marked with an asterisk (*) on the request forms are required, and this information allows us to provide you with travel information about the Daytona Beach area.


What are cookies and how are they used?

In order to provide customized, personal service, may use cookies to store and sometimes track information about you. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. Several features of this Web site require that you accept cookies in order to work properly. (See "What choices are available to you regarding collection, use, and distribution of your information" for more information on cookies.) Advertising networks that place ads on this web site may also use their own cookies.

We may also collect your Internet Protocol (IP) address for system administration and to report information to our travel industry partners. An IPaddress is a numerical identification assigned to devices participating in a computer network.

Under Florida law, email addresses are public records. If you do not want your email address released in response to a public-records request, do not send electronic mail to this entity, Instead, contact this office by phone or in writing.


Why does collect information? 

The primary goal in collecting personal information via is to provide you, the user, with a customized experience and to assist your navigation throughout this web site.


Who else has access to the information collected?

When you are asked for personal information on this web site, you are sharing that information with alone, unless it is specifically stated otherwise.


With whom will this information be shared?

As a general rule, will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, (such as when we believe, in good faith, that the law requires it, or under the circumstances described below.) may disclose information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating the terms of or may be causing injury to or interference with (either intentionally or unintentionally) the rights or property of, other users of, or anyone else that could be harmed by such activities. may disclose or access information when we believe, in good faith, that the law requires it, and for administrative and other purposes that we deem necessary to maintain, service, and improve our products and services.


What choices are available regarding the collection, use, and distribution of your information?

You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies, you may find certain sections of inaccessible. does not sell or rent user information to anyone. We will notify you at the time of data collection or transfer if your data will be shared with a third party and you will always have the option of not permitting the transfer.


What kind of security precautions are in place to protect the loss, misuse, or alteration of your information?

Other than the administrator of this web site and/or other authorized personnel of, no one has access to your personal information.

Unfortunately, no data transmitted over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, cannot ensure or warrant the security of any information you transmit to us or from our online services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.


How protect children's privacy? is a general audience web site. Children should always ask a parent for permission before sending personal information to anyone online. does not share personal information about users under the age of 13 with third parties and we do not sell or rent personal information about any of our users, regardless of age. In addition, will not send any direct email offers to users who indicate they are under the age of 13.

As a result of the new Children's Online Privacy Protection Act (COPPA) in the United States, we are required to prohibit children under 13 who reside in the U.S. from posting ads or using any of the other features of our site that require them to submit information via forms. This is due to the onerous reporting and verification requirements that this new law places on web sites that allow children under 13 to submit information via forms. Since we do not have the large, dedicated staff that would be necessary to comply with these requirements, our only option in order to remain in compliance with the law is to prohibit all children under 13 who reside in the U.S. from posting any information via forms on our web site. Therefore, children under 13 who reside in the U.S. should not submit any information via forms on our web site, and if you submit such information, you warrant that you are either over the age of 13 or not located in the U.S. and thus not subject to COPPA.


How does use advertising? 

The Halifax Area Advertising Authority uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, Google. These files enable Google to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our web site. The cookie was placed by us, or by another advertiser who works with Google. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about Google, including information about how to opt out of these technologies, go to .

What else should I know about online privacy?


Please keep in mind that whenever you voluntarily disclose personal information online, that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.

Please be careful and responsible whenever you're online.

The DMO is a not-for-profit corporation which contracts with the Halifax Area Advertising Authority to provide destination management services. All print and website content herein has been approved as same by the Advertising/Internet Committee and HAAA. Image or content reuse by for profit business activity is forbidden unless authorized by DMO staff.

Remarketing/Retargeting Policy


This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who have not completed a task on our site or visited key pages, for example requesting a visitors guide. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.

Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the,, websites. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You can opt out of Google's use of cookies by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.




Citizens and Residents of the European Union Only

Privacy Policy Effective May 24, 2018 as to Citizens and Residents of the European Union Only

Halifax Area Advertising Authority ("us", "we", or "our") operates the website (the "Service"). The Service provides information about area tourism and hospitality-related businesses, non-profit organizations, and events to represent the Daytona Beach Florida area to potential travelers, tour operators, travel agents, meeting planners, and the travel media.

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from



Service is the website operated by Halifax Area Advertising Authority

Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Location Data

Location data is any data processed in an electronic communications network or by an electronic communications service indicating the geographical position of the terminal equipment of a user of a public electronic communications service, including data relating to—

  • the latitude, longitude or altitude of the terminal equipment;
  • the direction of travel of the user; or
  • the time the location information was recorded


Cookies are small pieces of data stored on your device (computer or mobile device).

Data Controller

Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Protection Authority

The local Data Protection Authority is the central focal point responsible for releasing advice on data protection and coordinating resolution of data protection issues for Volusia County. The local Data Protection Authority for the County of Volusia is the Community Information organization. 

Data Processors (or Service Providers)

Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User)

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected, Stored, and Processed

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

· Email address
· First name and last name
· Phone number
· Address, State, Province, ZIP/Postal code, City
· Cookies and Usage Data
· Location data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us at and include your name, email address and specific, relevant information about the communications you wish to no longer receive

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique cookie and device identifiers and other diagnostic data.

Location Data

We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, and to improve and customize our Service.

You can enable or disable location services when you use our Service at any time, through your device settings.

Tracking Cookies Data

Like many websites, the Service uses automatic data collection tools, such as cookies, embedded web links and web beacons. These tools collect certain standard information that your browser sends to the Service.  They may also collect information about your Internet Protocol (IP) address, a number automatically assigned to your computer or device whenever you connect to the Internet. It is a unique address assigned by your Internet service provider or IT department on a TCP/IP network.  Among other things, the IP address allows web servers to locate and identify your device. The automatic data collection tools also may collect information about your clickstream behavior. This includes, for example, the pages you view and the links you click.  These tools help make your visit to our Service easier, more efficient and more valuable by providing you with a customized experience and recognizing you when you return.  You can block cookies through your browser settings but understand that some Service features may not work correctly depending on how you choose to manage cookies.

Some web browsers may give you the ability to enable a Do Not Track feature that sends signals to the websites you visit, indicating that you do not want your online activities tracked. This is different from blocking or deleting cookies, as browsers with a Do Not Track feature enabled may still accept cookies. No known industry standard currently exists on how organizations should respond to Do Not Track signals, although one may develop in the future. The Service does not currently recognize and respond to Do Not Track signals.

Our Service includes social media features, such as social media widgets that link to a social media website or allow you to share website content. These features may collect your IP address and the URL of the page you are visiting on the Service, and may set a cookie to enable the feature to function properly. Social media features such as widgets are hosted by a third party. Your interactions with these features are governed by the privacy policy of the third-party company providing it.

Use of Data

Halifax Area Advertising Authority uses the collected data for various purposes:

· To provide and maintain our Service
· To notify you about changes to our Service
· To allow you to participate in interactive features of our Service when you choose to do so
· To provide customer support
· To gather analysis or valuable information so that we can improve our Service
· To monitor the usage of our Service
· To detect, prevent and address technical issues
· To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or inquired about unless you have opted not to receive such information

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), the legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

We may process your Personal Data because:

· We need to perform a contract with you
· You have given us permission to do so
· The processing is in our legitimate interests and it is not overridden by your rights
· It may be required by law

Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Usage Data will also be retained for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. We will take reasonable steps to safeguard your data when it is transferred, stored or processed by us.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Disclosure for Law Enforcement

Under certain circumstances, Halifax Area Advertising Authority may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Halifax Area Advertising Authority may disclose your Personal Data in the good faith belief that such action is necessary to:

· To comply with a legal obligation

· To protect and defend the rights or property of Halifax Area Advertising Authority

· To prevent or investigate possible wrongdoing in connection with the Service

· To protect the personal safety of users of the Service or the public

· To protect against legal liability

Security of Data

The security of your information is extremely important to us. We have implemented technical, administrative and physical security measures that are designed to protect personal data from unauthorized access, disclosure, use and modification. From time to time, we review our security procedures to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable. We may scan messages automatically and check for spam, viruses, phishing and other malicious activity, illegal or prohibited content or violations of our agreements, this privacy notice or our other policies.

Your Responsibilities for Accurate Data

You are responsible for the information you provide or make available to the Service, and you must ensure it is honest, truthful, accurate and not misleading in any way; does not contain material that is obscene, defamatory, or infringing on any rights of any third party; does not contain malicious code; and is not otherwise legally actionable. If you provide any personal data concerning any other person, such as individuals you provide as references, you are responsible for providing any notices and obtaining any consents necessary for the Service to collect and use personal data as described in this notice before you provide it to the Service. The Service is not intended for use by children which are people under the age of 18.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Halifax Area Advertising Authority aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to object. You have the right to object to our processing of your Personal Data.

The right of restriction. You have the right to request that we restrict the processing of your personal information.

The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

The right to withdraw consent. You also have the right to withdraw your consent at any time where Halifax Area Advertising Authority relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. 


We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:

Behavioral Remarketing

We use remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google AdWords

Google AdWords remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:

Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:


Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page:

To opt-out from Facebook's interest-based ads follow these instructions from Facebook:

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service is not intended for use by anyone under the age of 18 ("Children").

If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have inadvertently collected Personal Data from children, we will take steps to remove that information from the Service.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.  If you do not agree to be bound by a proposed change, you may withdraw your consent.

Event of Conflict

In the event of conflict between our standard Privacy Policy and this Exhibit A, the terms and conditions of this Exhibit A shall prevail.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

· By email:
· By phone: +1-386-255-0415
· By postal mail: Halifax Area Advertising Authority, 126 East Orange Avenue, Daytona Beach, FL 32114

By clicking on “I Accept” below, you are providing the Halifax Area Advertising Authority with your express consent for your personal data to be used as follows:

  • The Halifax Area Advertising Authority uses the data you provide it to process your membership, to inform you of the tourist attractions, hotels, restaurants, conferences, fairs, festivals, celebrations, exhibitions and the like, and for such other purposes which are within the scope of the Halifax Area Advertising Authority’s exempt purpose and mission; and
  • The Halifax Area Advertising Authority shares the data you provide to it with vendors and other third parties in order to process your requests, including online purchases and event registration, to inform you of products and services which may be of interest to you, and for such other purpose as the Halifax Area Advertising Authority may approve from time to time.