The Halifax Area Advertising Authority (HAAA) contracts with Mid-Florida Marketing & Research to provide data collection related to economic impact, competitive market analysis, interpretation of national and regional research studies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure HAAA marketing campaigns to ensure that the desired results and objectives are met.
Estimated Economic Impact of Tourism on Volusia County
Event Year-to-Year Analysis
For more information, including prior year reports available, please contact Kate Holcomb, 386-255-0415, ext. 125.
Economic Impact (published annually in May)
2021 Bed Tax (CDT) / OCC / ADR / RevPar (published monthly after collected revenues received)
2020 OCC/ADR Reports
2019 OCC/ADR Reports
2021 Visitor Profiles
2019 Visitor Profiles
2018 OCC/ADR Reports
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