Market and Investor Research

The Halifax Area Advertising Authority (dba the Daytona Beach Area Convention & Visitors Bureau) gathers a wealth of data related to economic impact, competitive market analysis, interpretation of national and regional research studies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure destination marketing campaigns for ongoing success.

The Daytona Regional Chamber of Commerce compiles timely economic development information, perfect for assisting new businesses and investors to choose this amazing destination.

Volusia County Economic Development provides information about additional local business support and resources here: Find Help For Your Business

Please explore these resources, and reach out to us with questions or comments at info@daytonabeach.com or call (386) 255-0415. We welcome your input, and your investment in this area!

2020 Census Data for the City of Daytona Beach

Business Summary
Community Profile
Demographic and Income Comparison Profile
Detailed Age Profile
Market Profile

Economic Impact of Tourism on Volusia County (produced annually by Mid-Florida Marketing & Research, publishes in May)

2022 Estimated Economic Impact of Tourism on Volusia County
2021 Estimated Economic Impact of Tourism on Volusia County
2020 Estimated Economic Impact of Tourism on Volusia County
2019 Estimated Economic Impact of Tourism on Volusia County
2018 Estimated Economic Impact of Tourism on Volusia County
2017 Estimated Economic Impact of Tourism on Volusia County

Bed Tax (CDT) / Occupancy (OCC) / Average Daily Rate (ADR) / Revenue Per Available Room (RevPar)
(published monthly after collected Convention Development Tax revenues are received)

2023 CDT / OCC / ADR / RevPar

January 2023 Summary - February 2023 Summary - March 2023 Summary

2022 CDT / OCC / ADR / RevPar

January 2022 Summary - February 2022 Summary - March 2022 Summary - April 2022 Summary - May 2022 Summary - June 2022 Summary - July 2022 Summary - August 2022 Summary - September 2022 Summary - October 2022 Summary - November 2022 Summary - December 2022 Summary

2021 CDT / OCC / ADR / RevPar

January 2021 Summary - February 2021 Summary - March 2021 Summary - April 2021 Summary - May 2021 Summary - June 2021 Summary - July 2021 Summary - August 2021 Summary - September 2021 Summary - October 2021 Summary - November 2021 Summary - December 2021 Summary

2020 OCC/ADR Reports

January 2020 - February 2020 - March 2020 - April 2020 - May 2020 - June 2020 - July 2020 - August 2020 - September 2020 - October 2020 - November 2020 Summary - December 2020 Summary

2019 OCC/ADR Reports

January 2019 - February 2019 - March 2019 - April 2019 - May 2019 - June 2019 - July 2019 - August 2019 - September 2019 - October 2019 - November 2019 - December 2019

2022 Visitor Profiles

January-February-March 2022     April-May-June 2022     July-August-September 2022

2021 Visitor Profiles

April-May-June 2021     July-August-September 2021     October-November-December 2021    

2019 Visitor Profiles

January 2019 - February 2019 - March 2019 - April 2019 - May 2019  - June 2019 - July 2019 - August 2019 - September 2019 - October 2019 - November 2019 - December 2019

2018 OCC/ADR Reports

January 2018 - February 2018 - March 2018 - April 2018 - May 2018 - June 2018 - July 2018 - August 2018 - September 2018 - October 2018 - November 2018 - December 2018

2018 Visitor Profiles

January 2018 - February 2018 - March 2018 - April 2018 - May 2018 - June 2018 - July 2018 - August 2018 - September 2018 - October 2018 - November 2018 - December 2018

2017 OCC/ADR Reports

January 2017 - February 2017 - March 2017 - April 2017 - May 2017- June 2017 - July 2017 -  August 2017 - September 2017 - October 2017 - November 2017 - December 2017

2017 Visitor Profiles

January 2017 - February 2017 - March 2017 - April 2017 - May 2017 - June 2017 - July 2017 -  August 2017 - September 2017 - October 2017 - November 2017 - December 2017 

The Daytona Beach Area Convention and Visitors Bureau (CVB) is committed to ensuring accessibility of its website to people with disabilities. The CVB is actively working to increase the accessibility and usability of the website. The CVB does not discriminate in its programs and services on the basis of religion, age, race, color, national origin, gender, marital or parental status, or disability and complies the Americans with Disabilities Act (ADA) of 1990. Due to the CVB’s integration with external vendors, some areas within the site remain beyond our control. To report an accessibility issue, request accessibility assistance regarding our website content, or to request a specific electronic format, please complete our Accessibility Feedback Form. We will make reasonable efforts to accommodate all needs.