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Market and Investor Research

The Halifax Area Advertising Authority (dba the Daytona Beach Area Convention & Visitors Bureau) gathers a wealth of data related to economic impact, competitive market analysis, interpretation of national and regional research studies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure destination marketing campaigns for ongoing success.

The Daytona Regional Chamber of Commerce compiles timely economic development information, perfect for assisting new businesses and investors to choose this amazing destination.

Volusia County Economic Development provides information about additional local business support and resources here: Find Help For Your Business

Please explore these resources, and reach out to us with questions or comments at or call (386) 255-0415. We welcome your input, and your investment in this area!

2020 Census Data for the City of Daytona Beach

Business Summary
Community Profile
Demographic and Income Comparison Profile
Detailed Age Profile
Market Profile

Volusia County Demographics

Economic Impact of Tourism on Volusia County (produced annually by Mid-Florida Marketing & Research, publishes in May)

2022 Estimated Economic Impact of Tourism on Volusia County
2021 Estimated Economic Impact of Tourism on Volusia County
2020 Estimated Economic Impact of Tourism on Volusia County
2019 Estimated Economic Impact of Tourism on Volusia County
2018 Estimated Economic Impact of Tourism on Volusia County
2017 Estimated Economic Impact of Tourism on Volusia County

Bed Tax (CDT) / Occupancy (OCC) / Average Daily Rate (ADR) / Revenue Per Available Room (RevPar)
(published monthly after collected Convention Development Tax revenues are received)

2024 CDT / OCC / ADR / RevPar

January 2024 Summary - February 2024 Summary

2023 CDT / OCC / ADR / RevPar

January 2023 Summary - February 2023 Summary - March 2023 Summary - April 2023 Summary - May 2023 Summary - June 2023 Summary - July 2023 Summary - August 2023 Summary - September 2023 Summary - October 2023 Summary - November 2023 Summary - December 2023 Summary

2022 CDT / OCC / ADR / RevPar

January 2022 Summary - February 2022 Summary - March 2022 Summary - April 2022 Summary - May 2022 Summary - June 2022 Summary - July 2022 Summary - August 2022 Summary - September 2022 Summary - October 2022 Summary - November 2022 Summary - December 2022 Summary

Visitor Profiles

2023 Visitor Profiles & Economic Impact Report

January-February-March 2023     April-May-June 2023     July-August-September 2023
Economic Impact of Special Events 2023

2022 Visitor Profiles

January-February-March 2022     April-May-June 2022     July-August-September 2022

The Daytona Beach Area Convention and Visitors Bureau (CVB) is committed to ensuring accessibility of its website to people with disabilities. The CVB is actively working to increase the accessibility and usability of the website. The CVB does not discriminate in its programs and services on the basis of religion, age, race, color, national origin, gender, marital or parental status, or disability and complies the Americans with Disabilities Act (ADA) of 1990. Due to the CVB’s integration with external vendors, some areas within the site remain beyond our control. To report an accessibility issue, request accessibility assistance regarding our website content, or to request a specific electronic format, please complete our Accessibility Feedback Form. We will make reasonable efforts to accommodate all needs.

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