The Halifax Area Advertising Authority (HAAA) contracts with Mid-Florida Marketing & Research to provide data collection related to economic impact, competitive market analysis, interpretation of national and regional research studies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure HAAA marketing campaigns to ensure that the desired results and objectives are met.
Annual Research Projects:
Occupancy (OCC) and Average Daily Rate (ADR) Studies*
Additional Research as requested:
Event Year-to-Year Analysis
*The monthly OCC/ADR reports are shared via email. For more information, including prior year reports available, please contact Kate Holcomb, 386-255-0415, ext. 125.
2021 OCC/ADR Reports
2020 OCC/ADR Reports
2019 OCC/ADR Reports
2019 Visitor Profiles
2018 OCC/ADR Reports
The Daytona Beach Area Convention and Visitors Bureau (CVB) is committed to ensuring accessibility of its website to people with disabilities. The CVB is actively working to increase the accessibility and usability of the website. The CVB does not discriminate in its programs and services on the basis of religion, age, race, color, national origin, gender, marital or parental status, or disability and complies the Americans with Disabilities Act (ADA) of 1990. Due to the CVB’s integration with external vendors, some areas within the site remain beyond our control. To report an accessibility issue, request accessibility assistance regarding our website content, or to request a specific electronic format, please complete our Accessibility Feedback Form. We will make reasonable efforts to accommodate all needs.