This is no trick: Daytona Magic Shop offers fun for all ages! Located in the heart of the city on historic South Beach Street, this family-owned business has been a local favorite for decades.As New Jersey natives, Harry and Becky Cook started the magic shop in their home state over 50 years ago! But not even the craftiest magic trick can slow the cold winters up north, so the couple moved to sunny Daytona Beach in 1976. Ever since then, the magic shop has been a mainstay on Beach Street.

No matter whether you have performed your own magic tricks or not, you’ll find something to enjoy in the shop. From games and collectibles to jokes and makeup, you never know what you’ll find! There are full-time demonstrators on-site to make even a short visit memorable and exciting. If you’re lucky, you could learn a trick or two to take back home and impress your friends with!

You might even say that the owners of Daytona Magic Shop have mastered the craft, as they manufacture over 600 items themselves. They specialize in sophisticated magic tricks using accessories made from raw materials such as wood, brass and more. They own two carpentry shops, a machine shop and a sewing shop —all working toward keeping the manufacturing of the products local. In addition to their own U.S.A.-made products, the shop carries the complete line of D. Robbins, Goshman, Kennedy, Loftus, Magic Makers, MAK Magic, Murphy's Magic, Ickle Pickle and Viking items, as well as selected items from manufacturers from all over the world! The shop has an extensive online shop available, too, if you don’t have room in your suitcase to bring extra souvenirs home.

Ever wanted to bend metal with your mind? Want to dupe your friends with a double-sided coin? You can access it all at Daytona Magic Shop. Discover everything from card tricks to ventriloquist dolls and beyond.  Stop by Daytona Magic Shop for a fun experience that’s no illusion — it’s the real deal!

Daytona Magic Shop is a must-stop shop on your next trip to the Daytona Beach area — start planning your trip today!