Teddy Morse's Daytona Harley-Davidson

Teddy Morse’s Daytona Harley-Davidson® (Formerly Bruce Rossmeyer's Daytona Harley-Davidson®) and its World Famous, 109,000 square foot, two-story showroom located at Destination Daytona is your premier source for Genuine Harley-Davidson® motorcycles, MotorClothes®, official licensed products, parts, accessories, authorized service, H-D® riding academy courses, rentals and more.

Whether it's a new or pre-owned Bike purchase, customization, routine maintenance or selecting from over one hundred unique styles of Dealership T-Shirts, all of the team members here and at our Main Street location are dedicated to providing the ultimate riding and buying experience for the Harley-Davidson® enthusiast, while also hosting the World's Greatest Biker Rallies all year-round including Daytona Bike Week and Biketoberfest®.

At Teddy Morse's Daytona Harley-Davidson® and The Ed Morse Automotive Group, we believe that true success comes from the positive impact we leave on our employees, our customers, and our community. As a family-owned and operated business for over 75 years, we make it our duty to remain honest and forthright in our business and to consistently enrich the lives of others through our service. These core values have been instilled in our company since 1946 when Ed Morse founded Morse Motors with his father. Today, our Chairman and CEO, Teddy Morse, hold fast to these high standards while continuing to build on the family legacy, which now proudly includes Teddy Morse's Daytona Harley-Davidson®.

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