2024 Visitors' Choice Awards

We'd like to hear from you!  Please take this short survey (less than 5 minutes) and let us know which Daytona Beach area attractions, outdoor fun, and food and drink establishments you enjoyed most during your Daytona Beach area vacation. To thank you for participating, you will be registered to win a $100 Amazon gift card.

Read More


The Lucas Center

  • Address: 718 Dr. Mary McLeod Bethune Boulevard, Daytona Beach, FL 32114
  • Phone: (386) 317-0270
Visit Website Email
The Lucas Center is home to the The Harold V. Lucas Jr. Foundation, the Harold V. Lucas Sr. Florida Historical Marker and the Lucas Historical Memorabilia Collection. Harold V. Lucas Sr. was an educator and entrepreneur. Lucas Sr. served in administrative and faculty capacities at Bethune-Cookman University for nearly 40 years. He was the first male teacher and he founded the school's business department. In addition to his work at Bethune-Cookman University, Lucas Sr. operated businesses and private classes from his home. The Lucas Center is open to visitors Tuesday, Wednesday, and Thursday from 1:00 p.m. - 5:00 p.m. For more information visit, hvlucas.org.