Register to Win
Register to win a hotel stay in Daytona Beach!
Originally known as the 24 Hours of DAYTONA, the Rolex 24 At DAYTONA is a 24-hour sports car endurance race held annually that kicks off the new IMSA Weather Tech SportsCar Championship season at Daytona International Speedway. There are traditionally around 60 cars in the field competing for the overall victory as well as four different classes. Each team trades shifts between three and five drivers. Types of cars include Porsches, Ferraris, Corvettes, Mazda, Fords, Lamborghinis, Lexus and Cadillac.
Watch video: Explore the Rolex 24 At DAYTONA and see more videos on our YouTube channel!
Since the early 1960s, the Rolex 24 At DAYTONA has garnered big name winners such as Hurley Haywood, Scott Pruett and Bob Wollek. Established in 1962, the race is run on a 3.56-mile combined road course and is typically held the last weekend of January marking the first major U.S. automobile competition of the year. Since 1991, Rolex, a watch company, has been the prestigious sponsor earning the organization naming rights. Therefore, giving it the title "Rolex 24 At DAYTONA."
All winning drivers in each class receive special Rolex Cosmograph Daytona. The Rolex 24 At DAYTONA features over 2,000 miles of high-speed action while representing dozens of countries and more than 70 champions from all kinds of racing.
For six decades, Daytona International Speedway's 24-hour race has proved a fun-filled adventure for race fans and all other Daytona Beach area visitors.
Daytona Beach Area Convention & Visitors Bureau
140 South Atlantic Avenue, Suite 500
Ormond Beach, FL 32176
(386) 255-0415 | (800) 854-1234