2023 Visitors' Choice Awards

We'd like to hear from you!  Please take this short survey (less than 5 minutes) and let us know which Daytona Beach area attractions, outdoor fun, and food and drink establishments you enjoyed most during your Daytona Beach area vacation. To thank you for participating, you will be registered to win a $100 Amazon gift card.

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Daytona Beach Giveaway


Daytona Beach Giveaway



Rolex 24 At DAYTONA 

Originally known as the 24 Hours of DAYTONA, the Rolex 24 At DAYTONA is a 24-hour sports car endurance race held annually that kicks off the new IMSA Weather Tech SportsCar Championship season at Daytona International Speedway. There are traditionally around 60 cars in the field competing for the overall victory as well as four different classes. Each team trades shifts between three and five drivers. Types of cars include Porsches, Ferraris, Corvettes, Mazda, Fords, Lamborghinis, Lexus and Cadillac. 

Watch video: Explore the Rolex 24 At DAYTONA and see more videos on our YouTube channel!

Fun Facts

Since the early 1960s, the Rolex 24 At DAYTONA has garnered big name winners such as Hurley Haywood, Scott Pruett and Bob Wollek. Established in 1962, the race is run on a 3.56-mile combined road course and is typically held the last weekend of January marking the first major U.S. automobile competition of the year. Since 1991, Rolex, a watch company, has been the prestigious sponsor earning the organization naming rights. Therefore, giving it the title "Rolex 24 At DAYTONA." 

All winning drivers in each class receive special Rolex Cosmograph Daytona. The Rolex 24 At DAYTONA features over 2,000 miles of high-speed action while representing dozens of countries and more than 70 champions from all kinds of racing. 

Garage Pass,  Fun Fan Experiences and Taste of the 24

For six decades, Daytona International Speedway's 24-hour race has proved a fun-filled adventure for race fans and all other Daytona Beach area visitors.  

Tickets for the Rolex 24 At DAYTONA can be purchased on DaytonaInternationalSpeedway.com.

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