DAYTONA BEACH, Fla. – May 2-8 is National Travel and Tourism Week, an occasion established by congressional resolution 38 years ago to celebrate the contributions and accomplishments of the U.S. travel industry.

In 2020, a year impacted by the COVID-19 pandemic, the important role that tourism plays in both our state and local economies was never more clear. Last year, 7.2 million visitors came to Volusia County, generating an estimated $3.4 billion in positive economic impact for local businesses and creating 31,700 jobs.

Looking ahead, tourism remains strong and the future is looking bright as more and more people decide the time is right for them to once again visit – safely and responsibly – to create new family memories, network with clients and colleagues, participate in sporting events, and expand their horizons.

We salute this destination’s hardworking and dedicated tourism professionals who welcome our visitors and help ensure they enjoy a safe and memorable vacation or meeting experience with quality customer service, lodging, dining, arts and culture, sports, attractions, trails, outdoor adventures and more.

The Lodging and Hospitality Association of Volusia County will be marking National Travel and Tourism Week with a reservation-required breakfast meeting at the Hard Rock Hotel Daytona Beach on May 7 where VISIT FLORIDA President and CEO Dana Young will be the keynote speaker and a panel of local tourism leaders will discuss the state of the industry.

To celebrate the occasion, the Daytona Beach Area Convention and Visitors Bureau (CVB) is providing area lodging partners with “#LoveDaytonaBeach” stickers to give to their guests and encouraging visitors to post what they love most about the area on social media. Visit West Volusia has a special night with the Daytona Tortugas planned for May 14. The CVB works together with the New Smyrna Beach and West Volusia tourism bureaus, Daytona Beach International Airport and the Ocean Center to promote Volusia County as a preferred destination for overnight stays and to provide travel health and safety information that helps visitors and attendees know how to visit responsibly.  

Local residents are encouraged to download the latest Daytona Beach Destination Guide or stop by the CVB’s Visitor Information Centers – at Daytona International Speedway and Destination Daytona – to pick up a free copy along with informative materials to help “show off” the area to visiting friends and family.

About the Daytona Beach Area
Experience endless adventures in this eclectic destination that offers the perfect, beach base camp from which to explore the greater Daytona Beach area and all of Central Florida. Choose thrilling activities or embrace the tranquility of days spent on 23 miles of world-famous white-sand beaches. With more than 12,000 rooms, the destination boasts accommodations for all lifestyles and budgets - from 4-star resorts to hotels, Bed & Breakfasts, vacation homes, campgrounds and more. Learn more at #LoveDaytonaBeach