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Rolex 24 At DAYTONA 

January 28-29, 2017

Originally known as the 24 Hours of DAYTONA, the Rolex 24 At DAYTONA is exactly what its name would suggest - a 24-hour sports car endurance race held annually at Daytona International Speedway. Mark your calendars for January 28-29, 2017. Each team trades shifts between three and five drivers.

Fun Facts

Since the early 1960s, the Rolex 24 At DAYTONA has garnered big name winners such as Hurley Haywood, Scott Pruett and Bob Wollek. Established in 1962, the race is run on a 3.56-mile combined road course and is typically held the last weekend of January marking the first major U.S. automobile competition of the year. Since 1991, Rolex, a watch company, has been the prestigious sponsor earning the organization naming rights. Therefore, giving it the title "Rolex 24 At DAYTONA." 

All winning drivers in each class receive special Rolex Cosmograph Daytona. The Rolex 24 At DAYTONA features over 2,000 miles of high-speed action while representing dozens of countries and more than 70 champions from all kinds of racing. 

Garage Pass,  Fun Fan Experiences and Taste of the 24

Check out the event's "Garage Pass" where you can rub elbows with drivers and racing teams while taking in the adrenaline-inducing sounds of blaring engines and burning rubber. There's also various camping options and fan hospitality such as the Champion's Club, Rolex 24 Lounge and Taste of the 24 where revelers can enjoy live music and food samplings from 24 of Daytona's finest restaurants.

For more than five decades, Daytona International Speedway's 24-hour race has proved a fun-filled adventure for race fans and all other Daytona Beach area visitors.  

Video: USCC - Rolex 24 Hours of Daytona 2016 Highlights