The Halifax Area Advertising Authority (HAAA) is an 11-member board appointed by members of the Volusia County Council. This board does business as the Daytona Beach Area Convention and Visitors Bureau (CVB) and oversees the spending of bed tax funds to market the destination to leisure and business travelers.
The CVB acts in accordance with initiatives outlined by HAAA. With its staff of approximately 20 full-time marketing and administration professionals, the CVB works with area tourism and hospitality-related businesses, non-profit organizations, and event promoters, to represent the area to potential travelers, tour operators, travel agents, meeting planners, and the travel media.
MISSION STATEMENT: To contribute to and enhance the overall economic prosperity of the Halifax Taxing District and all of Volusia County through the successful promotion of the area as a preferred tourism destination.