Market Research

The Halifax Area Advertising Authority (HAAA) contracts with Mid-Florida Marketing & Research to provide data collection related to economic impact, competitive market analysis, interpretation of national and regional research studies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure HAAA marketing campaigns to ensure that the desired results and objectives are met.

Annual Research Projects:
Occupancy (OCC) and Average Daily Rate (ADR) Studies*
Visitor Profiles

Additional Research as requested:
Conversion Studies
Economic Impact
Focus Groups
Event Year-to-Year Analysis

*The monthly OCC/ADR reports are shared via email. Please fill out this form in order to receive copies: OCC/ADR Report.

For more information, including prior year reports available, please contact Christy Zimmerman, 386-255-0415, ext. 121.

2019 OCC/ADR Reports

January 2019 - February 2019 - March 2019 - April 2019 - May 2019 - June 2019 - July 2019 - August 2019 - September 2019

 

2019 Visitor Profiles

January 2019 - February 2019 - March 2019 - April 2019 - May 2019  

 

2018 OCC/ADR Reports

January 2018 - February 2018 - March 2018 - April 2018 - May 2018 - June 2018July 2018 - August 2018 - September 2018 - October 2018 - November 2018 - December 2018
 

2018 Visitor Profiles

January 2018 - February 2018 - March 2018 - April 2018 - May 2018 - June 2018 - July 2018 - August 2018 - September 2018 - October 2018 - November 2018 - December 2018
 

2017 OCC/ADR Reports

January 2017 - February 2017 - March 2017 - April 2017 - May 2017- June 2017 -
July 2017 -  August 2017 - September 2017 - October 2017 - November 2017 - December 2017
 

2017 Visitor Profiles

January 2017 - February 2017 - March 2017 - April 2017 - May 2017 - June 2017 -
July 2017 -  August 2017 - September 2017 - October 2017 - November 2017 - December 2017 

The Daytona Beach Area Convention and Visitors Bureau (CVB) is committed to ensuring accessibility of its website to people with disabilities. The CVB is actively working to increase the accessibility and usability of the website. The CVB does not discriminate in its programs and services on the basis of religion, age, race, color, national origin, gender, marital or parental status, or disability and complies the Americans with Disabilities Act (ADA) of 1990. Due to the CVB’s integration with external vendors, some areas within the site remain beyond our control. To report an accessibility issue, request accessibility assistance regarding our website content, or to request a specific electronic format, please complete our Accessibility Feedback Form. We will make reasonable efforts to accommodate all needs.

 

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