The Halifax Area Advertising Authority (HAAA) contracts with Mid-Florida Marketing & Research to provide data collection related to economic impact, competitive market analysis, interpretation of national and regional research studies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure HAAA marketing campaigns to ensure that the desired results and objectives are met.
Annual Research Projects:
Occupancy (OCC) and Average Daily Rate (ADR) Studies*
Event Year-to-Year Analysis
*The monthly ADR/OCC reports are shared via email. Please fill out this request form in order to receive copies: ADR/OCC Report.
For more information, please contact Lisa Bordis, executive assistant, 386-255-0415, ext. 121.
2016 ADR/OCC Reports
2015 ADR/OCC Reports
2014 ADR/OCC Reports
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