The Halifax Area Advertising Authority (HAAA) contracts with Mid-Florida Marketing & Research to provide data collection related to economic impact, competitive market analysis, interpretation of national and regional research studies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure HAAA marketing campaigns to ensure that the desired results and objectives are met.
Annual Research Projects:
Occupancy (OCC) and Average Daily Rate (ADR) Studies*
Additional Research as requested:
Event Year-to-Year Analysis
*The monthly OCC/ADR reports are shared via email. Please fill out this form in order to receive copies: OCC/ADR Report.
For more information, including prior year reports available, please contact Christy Zimmerman, 386-255-0415, ext. 121.
2019 OCC/ADR Reports
2019 Visitor Profiles
2018 OCC/ADR Reports
2018 Visitor Profiles
2017 OCC/ADR Reports
2017 Visitor Profiles
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