The Daytona Beach area has a rich history with events; from our high-impact racing and bike events to our more culture-focused events. Many of our televised sports events include the Daytona International Speedway races as well as National Cheerleaders Association (NCA) Cheerleading Championships and various Central Florida Sports Commission activities.
This wide range of event offerings is unique to our area and creates a great opportunity to develop destination based marketing programs uniquely geared toward specific event interest groups. This targeted event marketing allows us to maximize overnight stays, while positioning the destination as a fun, active location for a wide range of consumers.
Event promotion helps us to establish specific campaigns both online and offline that speak directly to visitors' passions and interests while enabling the collection of vital statistical data on what influences overnight stays.
The Halifax Area Advertising Authority (HAAA) has set aside funds for the marketing of events that exhibit positive tourism potential. Funds designated for any events shall assist qualified applicants with event marketing and advertising initiatives that have the ability to show a direct effect on hotel/lodging occupancy during designated time frames, as well as create and document a positive image building publicity for the Daytona Beach area.
HAAA shall consider applications for support, provided these procedures are followed and the assigned Tourism Events application is completed and returned in a timely manner.
Festival and Event producers interested in partnering with the bureau for promotion of events occurring in the Daytona Beach area are invited to review the current HAAA approved Funding Guidelines provided in a PDF document here.
To find out how your festival and event can work with the DMO Tourism Events Department for inclusion in DMO marketing initiatives, please contact:
Director of Marketing & Design
126 East Orange Avenue
Daytona Beach, FL 32114
386.255.0415 ext. 113 ~ Fax: 386.255.5478
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