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AUTHENTIC

You can’t simply plop down your beach chairs any old way when visiting Daytona Beach. Establishing the family base-camp is every dad’s number-one job on the Original American Beach.

TOGETHER

Daytona Beach isn’t just a Florida beach vacation. Naturally, it’s a collection of adventures waiting to be written, told and retold. When and where you find them is up to you on the Original American Beach.

REAL

Families who want to kick their vacations up a notch need look no further than Daytona Beach. Fun, excitement and adrenaline-fueled shrieks await your lift-off on The Original American Beach.

VIBE

When it comes to having a good time, Daytona Beach doesn’t play around. With a handful of tokens and hearts full of fun, scoring generations of memories is kids’ stuff on the Original American Beach.

SAVOR

Craving something fresh? Daytona Beach serves up generous portions of inspired culinary creations and classic Americana. Pull up a seat to our 23-mile oceanfront table on The Original American Beach.

FOLLOW

Many towns change personalities as day falls into night, but on Daytona Beach the night takes on a life all it’s own. Once the sun sets let your sense of adventure be your guide on the Original American Beach.

MULLIGAN

When you’re out enjoying one of the world-class golf courses, a vacation in Daytona Beach is something you’ll definitely want to do over and over. Take a mulligan on the Original American Beach.

SPEEDON’T

There are a lot of great sites to see on Daytona Beach, but you may not be one of them. Sometimes it’s best to leave some of that eye candy in the wrapper on the Original American Beach.