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Our Organization

The Halifax Area Advertising Authority (HAAA) is an 11-member board appointed by members of the Volusia County Council. This board does business as the Daytona Beach Area Convention and Visitors Bureau (DBACVB) and oversees the spending of bed tax funds to market the destination to leisure and business travelers. The Daytona Beach area is a geographic marketing region that encompasses the following areas:

  • Daytona Beach
  • Daytona Beach Shores
  • Holly Hill
  • Ormond Beach
  • Ormond-By-The-Sea
  • Ponce Inlet
  • South Daytona
  • Wilbur-By-The-Sea

The DBACVB acts in accordance with initiatives outlined by HAAA. With its staff of approximately 20 full-time marketing and administration professionals, the DBACVB works with area tourism and hospitality-related businesses, non-profit organizations, and event promoters, to represent the area to potential travelers, tour operators, travel agents, meeting planners, and the travel media.