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Market Research

The Halifax Area Advertising Authority (HAAA) contracts with Mid-Florida Marketing & Research to provide data collection related to economic impact, competitive market analysis, interpretation of national and regional research studies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure HAAA marketing campaigns to ensure that the desired results and objectives are met.

Annual Research Projects:
Occupancy (OCC) and Average Daily Rate (ADR) Studies
Event Year-to-Year Analysis
Visitor Profiles
Conversion Studies
Focus Groups

Monthly STR reports are emailed out, to be added to the list, request here: STR Report.

Monthly ADR/OCC reports are emailed out, to be added to the list, request here: ADR/OCC Report.

For more information, contact Lisa Bordis

2016 ADR/OCC Reports

January 2016 - February 2016 - March 2016 - April 2016 - May 2016 - June 2016

2015 ADR/OCC Reports

1990-2015 OCC and ADR Annual Report

January 2015 - February 2015 - March 2015 - April 2015 -

May 2015 - June 2015 - July 2015 - August 2015 - September 2015

October 2015 - November 2015 - December 2015

2014 ADR/OCC Reports

January 2014 - February 2014 - March 2014 - April 2014 -

May 2014 - June 2014 - July 2014 - August 2014 - September 2014 -

October 2014 - November 2014 - December 2014