The Halifax Area Advertising Authority (HAAA) contracts with Mid-Florida Marketing & Research to provide data collection related to economic impact, competitive market analysis, interpretation of national and regional research studies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure HAAA marketing campaigns to ensure that the desired results and objectives are met.
Annual Research Projects:
Occupancy (OCC) and Average Daily Rate (ADR) Studies
Event Year-to-Year Analysis
Monthly STR reports are emailed out, to be added to the list, request here: STR Report.
Monthly ADR/OCC reports are emailed out, to be added to the list, request here: ADR/OCC Report.
For more information, contact Lisa Bordis.
2016 ADR/OCC Reports
2015 ADR/OCC Reports
2014 ADR/OCC Reports
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