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Halifax Area Advertising Authority

The Halifax Area Advertising Authority (HAAA) is charged with promoting tourism offerings within the greater Daytona Beach area, from Ponce Inlet to Ormond By The Sea. HAAA implements its marketing initiatives via the staff of the Daytona Beach Area Convention and Visitors Bureau, using the Convention Development Tax as its primary source of funding.

The Convention Development Tax, a 3% tax levied in the Halifax Taxing District on overnight accommodations, is dedicated solely to the funding of local tourism marketing initiatives.  The Tourist Development Tax, an additional 3% "Bed Tax" levied countywide, is used to fund the Ocean Center, the area's multi-purpose convention and entertainment center which recently underwent an exciting $82 million expansion.

For any questions please contact Lisa Bordis, 386-255-0415 ext. 121.

HAAA Meeting Information

HAAA Board Meeting Materials

HAAA Marketing Plans

2015/16 Marketing Plan

2014/15 Marketing Plan

HAAA Special Event Funding Guidelines

Event Marketing Support Application

Tourism Event Marketing Support Procedures

HAAA Members, 2015-2017 

Michael Kardos - Chair
Hospitality Consulting

Blaine Lansberry - Vice Chair
Bahama House/Best Western Plus Aku Tiki Inn
2001 S. Atlantic Ave.
Daytona Beach Shores, FL 32118
(386) 248-2001  

Steve Farley - Secretary/Treasurer
Best Western Aku Tiki Inn
2225 S. Atlantic Ave.
Daytona Beach, FL 32118
(386) 252-9631

Kyriakos Drymonis
JEDAK, Inc./GND, Inc.
619 North Grandview Avenue
Daytona Beach, FL 32118

Libby Gallant
Daytona Beach Resort
2700 North Atlantic Avenue
Daytona Beach, FL  32118

John Phillips
600 S. Clyde Morris Blvd.
Daytona Beach, FL 32114

Mihir Patel
Best Western Plus
2620 W. International Speedway Blvd.
Daytona Beach, FL 32114

Carol Lively Platig
Museum of Arts & Sciences

Samir Naran
Premier Resorts & Management, Inc.
930 North Atlantic Ave.
Daytona Beach, FL  32118 

Jim Berkley
Hilton Daytona Beach Oceanfront Resort
100 North Atlantic Avenue
Daytona Beach, FL 32118
(386) 947-8000

John Betros

Daytona Beach Regency