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Departments & Staff Directory


Administration is responsible for the overall management and operations of the Daytona Beach Area Convention and Visitors Bureau (DBACVB) as well as Accounting and Personnel Services.

Department Staff

Lori Campbell Baker, Executive Director
Tricia Ruffino, Director of Finance
Lisa Bordis,  Executive Assistant
Sharon Bernhard, Advertising & Promotions Coordinator
Ben Kapadia, HR/Accounting Assistant
Amber Tischler, Office Coordinator


Working closely with meeting planners and sports groups, the Destination Sales Department helps to coordinate numerous meetings, citywide conventions and trade shows and sporting events held in the area throughout the year. The DBACVB is an active member of many key professional associations and promotes the meeting facilities and hotels at trade shows and conventions worldwide.

Department Staff
Linda McMahon, Director of Group Sales
Lynn Miles, CMP, Sales Manager (Vertical Markets)
Tara Hamburger, Sports Sales Manager
Jennifer Kaniaris, Group Sales Coordinator
Leda Beever, Travel Tourism Sales & Product Development Manager
Sam Pollack, Sales Manager
Courtney Strickland, Convention Services Coordinator

DBACVB works with area tourism and hospitality-related businesses, non-profit organizations, and event promoters, to represent the area to potential travelers, tour operators, travel agents, meeting planners, and the travel media. DBACVB maintains a staff of approximately 20 full-time marketing and administration professionals, who act in accordance with initiatives outlined by the Halifax Area Advertising Authority (HAAA).


This division of the DBACVB handles tourism events, digital marketing, consumer promotions, communications, visitor services and travel tourism sales and product development.

Department Staff 
Shawn Abbatessa, Director of Market Development
Jennifer Sims, Market Development Manager
Roxanne Olsen, TMP, Manager of Special Markets & Partner Programs   


This division of the DBACVB focuses on media exposure, branding/message consistency, community relations and effective crisis communications.  Tools include targeted media releases, printed and electronic publications, social media and personal contact with strategic media outlets, travel writers and other key audiences.

Kate Holcomb, Communications Director
Tonya West, Communications Coordinator